Stage 1: Internal Screening
Our trial facilities (300–400 varieties). First look focus on fruit characteristics, resistances and yield
Stage 2: External Screening with Distributors
– Innovated loyal growers (10–15 varieties). Positioning in the targeted segment
– Controlled trials with full data collection
Stage 3: Product Positioning – External Large Scale with Distributors
– Key growers (3–6 varieties). Confirm adaptability and market acceptance
– Field days & Seminars
Stage 4: Per-Commercial – Market Introduction with Distributors
– Sub-dealers and growers (2–3 varieties)
– Field days & Seminars
– Forecasting: 1 year
Stage 5: Commercial with Distributors
– Sub-dealers and growers (2–3 varieties)
– Field days & Seminars
– Forecasting: 3 years
